What Is an Executive Design and What Does It Actually Mean?

An executive design is a detailed technical documentation that translates an architectural concept into construction language.
It’s a complete set of drawings and specifications answering the question:
“How exactly do we build this — step by step?”

It includes dimensioned plans, sections, installation routes, material schedules, openings, heights, and technology descriptions.
It covers all trades — architecture, structure, electrics, HVAC, plumbing, teletechnical systems, and BMS.
A well-prepared executive design leaves no room for interpretation or guesswork.

1. Trade Coordination = No Collisions

The absence of an executive design is one of the main reasons for on-site conflicts between trades:
a ventilation duct crosses a beam, a pipe runs through an electrical tray, or a distribution board ends up behind furniture.
The executive design allows these issues to be caught at the desk, not on site.

At Imago Group, we coordinate all trades already at the design stage — not during installation.

2. Cost Control

A missing detail in the design invites interpretation — and every interpretation means a potential change, delay, or extra cost.
An executive design allows for precise budgeting before construction starts.

It contains material take-offs and workshop drawings that help compare offers, plan deliveries, and track material use.
For the investor, this means greater predictability and fewer surprises during execution.

3. Construction Speed = Quality Documentation

The more precise the documentation, the smoother the construction.
On-site crews shouldn’t have to guess socket heights based on renders or adjust layouts “by eye.”

With executive drawings, teams work faster and more efficiently — no confusion, no work stoppages waiting for design decisions.
Schedules stay intact, and quality remains high.

4. Details Make the Difference

It’s the details that define whether an interior looks “premium.”
The width of grout lines, trim edges, fixture placement, lighting spacing — all of this requires a plan, and that plan is the executive design.

At Imago Group, we don’t leave such things to chance.
We create workshop drawings for furniture, drywall, and lighting layouts.
We know that the user’s sense of quality begins precisely at the level of these small but crucial decisions.

5. Stress-Free Handover

Executive documentation is also the foundation for technical handover inspections.
It includes essential information about materials, fire ratings, acoustic parameters, and compliance with sanitary and safety standards.

This ensures a smooth acceptance process — no surprises or last-minute requirements before the building’s opening.

The Executive Design — An Investment That Pays Off

Preparing an executive design represents only a small fraction of the total investment cost,
but the return begins even before construction starts: fewer errors, fewer delays, less stress.

At Imago Group, we combine the design and construction phases into a cohesive workflow.
Our teams work together from start to finish, ensuring continuity and full responsibility for the final result.
Because what matters is not just how the project looks — but how the realized space actually functions.

Would You Like to Discuss Your Project?

📩 Get in touch with us — one conversation might save you a lot of future problems.