Imago Group

22.09.2025r.

Why Do Two “Identical” Offers Differ by 40%?

Because “identical” only looks that way from a distance.
When we stop looking just at the total price and start reading between the lines, the difference usually comes down to how the project is defined in practice.
One offer includes everything that truly happens on site: site setup, temporary utilities, delivery logistics, work in an active facility, trade coordination, as-built documentation, and handover responsibility.
The other focuses only on the “core construction,” assuming everything else just happens — with no cost, no risk, and no clear accountability.

Price Differences Arise the Moment One Party Defines Details and the Other Leaves Them “Equivalent”

Equivalent to what?
If “equivalent” means the bare minimum fire resistance, acoustic performance, cladding standard, or HVAC specification, savings come not from margins, but from function and quality.
Paper can justify any comparison — a wall, door, or technical system may look similar, but differ drastically in performance and durability.
That’s why offers that define standards and guarantee compliance with manufacturer requirements are more expensive upfront but cheaper over the life of the building.
Meanwhile, “flexible” proposals may seem appealing — until flexibility turns into unforeseen extras and replacements.

The Second Dimension: Pricing Method

A fixed lump sum seems convenient — until reality starts asking questions.
Colliding installations, the need for extra reinforcement, night shifts or service breaks — if not included from the start, they become “change orders” later.
And that’s not necessarily bad, as long as both sides have agreed on how such changes will be handled.
A lump sum without clearly defined rules is just a nice promise that may crack during the first week of intensive work.
A detailed cost estimate, with quantities and standards, doesn’t buy miracles — it buys predictability.

The Third Element: Logistics and Pace

Working in an operational facility is a discipline of its own.
It’s not enough to “show up and build.”
You must coordinate deliveries, storage, cleanliness, user safety, and access during hours that don’t disrupt the client’s business.
If prefabrication and plug-and-play assembly are used, unit costs may seem higher, but overall project costs drop — fewer delays, cleaner handovers, and smoother schedules.
When risk is assessed and planned, the project runs on time.
The price that looks “cautious” on paper turns out to be the one that’s truly realistic.

You Can’t Ignore Responsibility

Who is the single point of contact?
Who integrates all trades and takes responsibility for technical compliance?
Who covers unexpected findings, reinforcement, or access issues?
Proper safety supervision, as-built documentation, and training for users aren’t “aesthetic extras” — they’re part of safe operation.
If the cheaper offer doesn’t include them, they’ll reappear later as delays, corrections, or cost overruns — often at the worst possible moment, near the finish line.

So Maybe the Question Should Change

Instead of asking, “Why is it 40% more expensive?”, ask:
“What exactly am I buying for every złoty?”
Real differences lie in material specs, pricing methods, logistics, coordination, and change management — not just in the few visible rows of a cost table.
The math is always the same: starting price + risk + time.
The only question is how much of that math you see in the offer — and how much appears later on site.

If You Have Two Quotes on Your Desk

If one “wins on price” and the other “wins on peace of mind,” don’t just compare headings — compare the content.
Read how the scope is defined, what the minimum standards are, how logistics and changes are handled, and who takes responsibility for coordination.
If you’d like to know where the real line lies between savings and risk — send them to us.
We’ll show you how we run projects: from on-site reality and technical details to full accountability.
Because the goal isn’t “cheaper” or “more expensive.”
The goal is predictable.